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[EXAMPLE] Local business with a shop and a website

An illustrative example of digital presence, social media and local campaigns. Not a real case.

[PLACEHOLDER] This is an illustrative example, not a real client. Real cases will be published with our clients' permission.

Starting point

A local business posts on social media now and then and has an old website with no form and no tracking. It doesn't know where its clients come from.

What we would do

  1. Digital presence: a simple, fast landing page with one clear goal.
  2. Social media: a monthly calendar with content that leads to contact.
  3. Local paid traffic: geo-targeted campaigns measured by cost per contact.

What gets measured

Contacts per month, cost per contact and where each client comes from.