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[EXAMPLE] B2B services company

An illustrative example of how we connect paid traffic, automation and the sales process. Not a real case.

[PLACEHOLDER] This is an illustrative example, not a real client. Real cases will be published with our clients' permission.

Starting point

A company receives contact requests from its website and ads, but the team replies by hand, sometimes days later. Nobody tracks how many contacts become meetings.

What we would do

  1. Diagnosis: measure the contact's journey, from ad to proposal.
  2. Automation: instant reply, qualification and direct booking.
  3. Sales process: pipeline stages and next actions for every lead.
  4. Paid traffic: campaigns optimised for cost per meeting, not per click.

What gets measured

Time to first reply, contact-to-meeting rate, cost per meeting and close rate.